AUTHORITY WEBSITE
A custom website that communicates your Recognised Authority and converts visitors into clients. Professional website design and development with SEO copywriting in your Authority Language. Not a template. Not a DIY drag-and-drop. A bespoke site built to express your Authority Identity and convert.
WHAT YOU GET:
7-13 page custom-designed website
SEO copywriting in your Authority Language
(using content from The Lab)
GEO Conversation Clusters optimisation
(so you get cited in ChatGPT, Claude, Perplexity etc)
Forms and quizzes connected to your CRM
Timeless, premium design
(not trendy, not templated)
Fully responsive
(mobile, tablet, desktop)
Search Engine Optimised Upon Launch
(keywords, meta data, links &tags, titled images & schema)
6 keyword-optimised blog posts
to launch with authority
SSL security and hosting setup
We can design to your spec
But pages typically include:
Home | About | Services | Case Studies | Contact | Blog
Your website is your 24/7 salesperson. If it doesn't communicate your Market Position clearly, if the messaging sounds like everyone else, if the forms don't connect to your CRM - you're losing conversions every single day. We build websites that position you as the Recognised Authority and turn visitors into leads.
INVESTMENT:
FROM $5,900 + GST
WHO THIS IS FOR:
Allied health professionals, coaches, service professionals, and consultants who need website design, professional website
development, SEO copywriting, website copywriter, and custom website design that reflects their expertise. Perfect if
your current site is outdated, generic, or not converting - or if you're launching and want to do it right from the start.
Frequently Asked Questions
Do I need The Lab before the Authority Website?
Recommended, not required. Your website is your 24/7 salesperson. If it doesn't communicate your Market Position clearly, it converts at generic-agency rates. If you've done Lab work elsewhere, we build on it.
How long does the Authority Website take?
8 to 12 weeks from brief to launch, depending on scope and how fast you turn around approvals.
What if I already have a website but it's not converting?
Book a strategy call. We'll audit what's there, tell you whether it needs a rebuild or a rework, and quote accordingly.
Do you handle SEO?
Yes, at launch. Every Authority Website includes SEO copywriting in your Authority Language, GEO Conversation Clusters optimisation, and technical SEO setup at launch. Ongoing SEO is not a service we provide, that sits with you as the owner.
Can you migrate my existing content?
Yes. Blog posts, case studies, and any evergreen content are migrated as part of the build (with SEO redirects in place).
Which platforms do you build on?
Typically GoHighLevel, but we can build on WordPress. If you need something else, ask on your strategy call and we'll tell you honestly whether we're the right fit.
What's included in the Authority Website vs what costs extra?
The service page lists every deliverable. The most common extras are professional headshots and photography (we'll refer you to our recommended photographers) and any custom functionality outside a standard 7-13 page brochure site.
What happens after the website launches?
You own the site outright. Ongoing hosting and tech support is available through Hummm Basic. Content, blog, and social amplification is available through the Authority Amplifier.
Built for experts who refuse to be invisible.
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